cover image: Letter from Mark H. McCormack to John Hunter


Letter from Mark H. McCormack to John Hunter


McCormack writes John Hunter concerning opportunities for Coca-Cola to become involved in cricket. He explains TWI's various connections to the Indian Cricket Board which put them in an ideal place to produce the desired result with respect to Indian Cricket and Coca-Cola, whether it be through team sponsorship, official drinks status, or perimeter advertising. He also discusses TWI's connections to the forthcoming Cricket Association of Bengal Diamond Jubilee Tournament and the West Indies Cricket Board and suggests that they could find opportunities for Coca-Cola there as well. McCormack expresses interest in meeting with Hunter and/or the people he designates to follow up on the ideas mentioned in this letter. Attached is a previous draft of this letter accompanied by a memo from Bill Sinrich suggesting that the overriding message here must be that Coca-Cola should rely on TWI to deliver on opportunities it controls and help them make things happen where they have considerable influence.
corporate sponsorship cricket coca-cola company cricket--india cricket--tournaments


McCormack, Mark H, Hunter, John

Mark H. McCormack Papers
Correspondence Manuscripts
6 p.
Place Discussed
Digital Commonwealth
Published in
Local other: mums700-b0023-f027-i003
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Digital Public Library of America