McCormack writes John Hunter concerning opportunities for Coca-Cola to become involved in cricket. He explains TWI's various connections to the Indian Cricket Board which put them in an ideal place to produce the desired result with respect to Indian Cricket and Coca-Cola, whether it be through team sponsorship, official drinks status, or perimeter advertising. He also discusses TWI's connections to the forthcoming Cricket Association of Bengal Diamond Jubilee Tournament and the West Indies Cricket Board and suggests that they could find opportunities for Coca-Cola there as well. McCormack expresses interest in meeting with Hunter and/or the people he designates to follow up on the ideas mentioned in this letter. Attached is a previous draft of this letter accompanied by a memo from Bill Sinrich suggesting that the overriding message here must be that Coca-Cola should rely on TWI to deliver on opportunities it controls and help them make things happen where they have considerable influence.
Authors
- Collection
- Mark H. McCormack Papers
- Format
- Correspondence Manuscripts
- Pages
- 6 p.
- Place Discussed
- India
- Provider
- Digital Commonwealth
- Published in
- India
- Reference
- Local other: mums700-b0023-f027-i003
- Rights
- Contact host institution for more information. Requests to publish, redistribute, or replicate this material should be addressed to Special Collections and University Archives, University of Massachusetts Amherst Libraries.
- Source
- Digital Public Library of America https://dp.la/item/aa8e711309f23f68763b7de6ada056af
