Indian Languages – Understanding India’s Digital News Consumer

This study titled Indian Languages – Understanding India’s Digital News Consumer was released on May 2023 by Kantar, an international consultancy agency, in collaboration with Google. The report presents the preferences of internet users in India who consume news in Indian languages. In July 2022, close to 729 million people actively used the internet in India languages – 345 million users in urban India and 384 million in rural India. The report states that one in every two people who use the internet in Indian languages employ it to consume news. On an average, they access 5.05 online platforms – 93 per cent use YouTube, 88 per cent use social media sites and 82 per cent consume news online through Chat apps. During 2022-23, Kantar conducted 64 qualitative discussions across 16 cities and 4,622 in-person interviews across 14 states for this study. Digital news consumers between 15 and 60 years of age, who were literate and actively used the internet through a smartphone, were interviewed. The study covered eight languages – Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi, Tamil and Telugu...